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ACTIVATEDNETWORK

MUSIC. PEOPLE. POSSIBILITIES.

ONE NETWORK.
ACTIVATED. WORLD.

A shared home for music, artists
and everything they can become.

STEP INSIDEScroll to discoverACTIVATED NETWORKGERMANY · CONNECTED WORLDWIDE
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ACTIVATED SUBLEVELDEPTH UNKNOWN

TALES FROM BELOW

SOME DOORS STAY CLOSED.

Beyond the club, the corridors keep their own secrets.

WATCH YOUR STEP.

Beyond the club, rusted passages turn impossibly futuristic. One wrong turn and the way back disappears. Down here, getting lost is part of the legend.

FLUFFY HEARD SOMETHING…

A few days ago, he swore he heard a monstrous scream echoing through the dark. Nobody has volunteered to investigate.

The ACTIVATED SUBLEVEL club: a crowd facing the DJ stage and the LED wall with Fluffy.

WATCH YOUR STEP.

They say these passages can swallow your sense of direction. Rust and wreckage give way to rooms that look impossibly new. Take one wrong turn, and even the way back feels unfamiliar.

The original ACTIVATED Core: the AV emblem suspended in a glass containment cylinder with green energy filaments.

THE SACRED ACTIVATED CORE.

One thing is certain: deep beneath the earth lies the tower’s main energy source. The Core powers the entire building, the portal travel unit and every power-hungry department above.

ACTIVATED NETWORKTHE FOYER / 01
ACTIVATEDNETWORK

SIX DEPARTMENTS.
ONE NETWORK.

Music, artists and ideas. Connected inside the ACTIVATED Tower.

Architectural concept of the ACTIVATED Tower’s artist management space
WELCOME TO THE TOWER
  • ACTIVATED RECORDS

    All harder styles

  • IGNITED RECORDS

    Electronic music

  • AGENCY

    Artist management

  • ACADEMY

    Learning & guidance

  • STORE

    Merch & collections

  • LABS

    Web & automation

Explore all 6 departments

ONE TEAM. ONE CONTACT.

SIX WAYS TO CONNECT

FIND YOUR DIRECTION.

About the network
All six areas

ACTIVATED RECORDS — HARDER STYLES AROUND THE WORLD

ACTIVATE YOUR HARDEST STYLES!

All harder styles. Open to innovation and hybrid styles. Passion and quality before social metrics. 100% independent.

2016 — WHERE IT STARTED

ACTIVATED Records began as an event series in intimate indoor clubs across Germany.

2021 — THE LABEL TAKES SHAPE

It became Germany’s first newcomer label dedicated specifically to the harder styles.

2026 — FIVE YEARS OF RELEASES

The label celebrated its fifth anniversary as ACTIVATED Network took shape around its story. Today its releases bring together more than 100 artist projects across Asia, South America and Europe. With releases confirmed through the end of 2026, the catalogue is set to exceed 500 published works at the start of 2027.

PUBLISHING & NEIGHBOURING RIGHTS

Every release is registered and monetised: publishing through our own edition ACTIVATEDFRONT with the ROBA music publishing house, and GVL registration for neighbouring rights of artists and label.

YOUR MUSIC, RELEASED WORLDWIDE

Worldwide delivery runs through FORTYFY Music, a German distribution platform serving more than 5,500 established labels: our releases reach the major streaming services and digital stores across the globe, with a dedicated expert contact supporting the process. Explore our catalogue and discover the partners behind it.

QUESTIONS?

HEAD OF A&R · ACTIVATED RECORDS

All six areas

IGNITED RECORDS — ELECTRONIC MUSIC IN EVERY DIRECTION

IGNITE YOUR FINEST SOUND!

All electronic genres. Mainstage techno, trance and future rave at the core. Open to every hybrid. 100% independent.

TWO DECADES IN ELECTRONIC MUSIC

Two decades of building our own path step by step, far beyond the harder styles. We know the market and we understand it.

YOUR SOUND AT 120–149 BPM

The same worldwide distribution as ACTIVATED Records, through FORTYFY Music. The doors are open to every producer with titles from 120 to 149 BPM: mainstage techno, trance and future rave lead the sound, with an open ear for every genre and hybrid.

THE NETWORK BEHIND YOUR RELEASE

Join the network completely: publishing deals through ACTIVATEDFRONT, agency, academy, store and labs behind every release. Fresh music made to connect with scenes, dance floors and stages around the world.

PUBLISHING & NEIGHBOURING RIGHTS

Every release is registered and monetised: publishing through our own edition ACTIVATEDFRONT with the ROBA music publishing house, and GVL registration for neighbouring rights of artists and label.

LAUNCHING ON 1 OCTOBER 2026

IGNITED, the sister label of ACTIVATED, launches on 1 October 2026, exactly on ACTIVATED’s tenth anniversary.

QUESTIONS?

HEAD OF A&R · IGNITED RECORDS

All six areas

ACTIVATED AGENCY — COMPLETE, EXCLUSIVE ARTIST MANAGEMENT

WE FORGE YOUR UNIQUENESS INTO GREATNESS

Your art. Our commitment. A dedicated partner for the whole artist journey, from first release to lasting career.

COMPLETE ARTIST MANAGEMENT

Complete, exclusive artist management for the whole artist journey: personal support, strategy and long-term career development, with one team behind you.

BOOKING & STAGE HOSTING

Booking and stage hosting: we place our artists on the right stages and host the shows around them.

CREATIVE & STUDIO SERVICES

Web design, visual artwork, AI automation and studio services from one house: your identity, your releases and your presence, built together.

EXPERIENCED PEOPLE BY YOUR SIDE

We advise and manage the standout newcomers of the scene. The work is backed by specialists holding accredited degrees or up to two decades of industry experience.

QUESTIONS?

ARTIST MANAGEMENT · ACTIVATED AGENCY

All six areas

ACTIVATED ACADEMY — LEARN WITH ARTISTS

LEARN YOUR CRAFT. FIND YOUR SOUND.

Practical training. Personal guidance. A new digital home to turn what you learn into skills you can hear.

OUR FIRST LEARNING PLATFORM

We’re launching our first web app: one place for clear learning paths, practical assignments and personal feedback. Put each lesson into practice and build your skills step by step.

LEARNING THROUGH PRACTICE

Take each lesson into practice. Digital learning and focused training connect the theory to the work you want to create.

PERSONAL ARTIST GUIDANCE

Professional artists guide our exclusive artists through hands-on training. Work on your craft with personal feedback and support for your next step.

DJ SKILLS & EAR TRAINING

Great DJ skills start with listening. Build your ear and master the basics, then put today’s technology to work behind the decks.

QUESTIONS?

ACADEMY TEAM · ACTIVATED ACADEMY

All six areas

ACTIVATED STORE — NETWORK BRANDS · FLUFFYS · ARTIST MERCH · SERVICES

FIND YOUR NEXT FAVOURITE.

Brands. Drops. Discoveries. The retail world of the network: shop with purpose, or browse and discover something unexpected.

WEAR THE NETWORK

The brands of the network in one place: ACTIVATED, IGNITED and the divisions behind them, as pieces you can wear and use.

FLUFFY & FRIENDS COLLECTIONS

Fluffy and his friends lead the store: the label mascot and his quirky, instantly recognisable universe, from the HERE COMES FLUFFY collection onward.

EXCLUSIVE ARTIST MERCH

Exclusive artist merchandise from the roster: limited pieces, fresh collections and drops as they land.

TOOLS & SERVICES FOR YOUR PROJECT

Distinctive tools, assets and professional services that support your next step: from a new favourite piece to support for your next project.

QUESTIONS?

STORE TEAM · ACTIVATED STORE

All six areas

ACTIVATED LABS — WEB · SAAS · AUTOMATION

SYSTEMS THAT WORK FOR YOU.

Build. Connect. Automate. We build the systems that make your ideas work, for the network and for external projects.

WEBSITES & WEB APPS

Custom web functionality, integrations, SaaS products and automation services, developed for the network and for external projects.

CONNECT YOUR TOOLS

We connect tools, streamline processes and build systems around the way you work.

DATA PROTECTION FROM THE START

Privacy by design is part of every project, with EU data protection requirements built into the development process.

RESPONSIBLE USE OF AI

For AI-powered systems, the EU AI Pact’s focus on transparency, human oversight and responsible adoption is our guiding framework.

QUESTIONS?

LABS TEAM · ACTIVATED LABS

ONE NETWORK. ACTIVATED. WORLD.
ROOFTOP / FLUFFY’S LOFT

ONE RABBIT. A WHOLE UNIVERSE.

FLUFFY& FRIENDS

Fluffy and Vixxy in her glossy black outfit with neon pink accents, posing together and presenting their worlds.
FLUFFY×VIXXY
01 / FLUFFY
10 SEC · PLAY ONCE

01 / BORN IN 2024

PLUSH BUNNY TAKEOVER

A small idea from the Network’s management, back when it was just a record label, grew into a whole world of entertainment.

Fluffy took the lead as its mascot, with Vixxy joining a few months later. Together, they are now the main faces of ACTIVATED.

02 / GAME
Industrial speaker world from Fluffy: Raid on Zaag.Fluffy’s original game spriteFLUFFY: RAID ON ZAAG10 LEVELS

02 / PRESS START

PLAY IT EVERYWHERE

Fluffy has his own game: ten entertaining levels with the 90s feel of a Super Nintendo classic! Can you defeat the mysterious beast in Level 10? Grab Fluffy and his friends and prove it to us!

PLAY THE GAME (opens in a new tab)
04 / STORE
Original shop model photograph: the Fluffy Premium Hoodie number 2 worn in front of a dark wall with green light, front view.Matching original shop model photograph showing the large Fluffy print on the back of the same hoodie.

04 / FLUFFY’S FIRST COLLECTION

HERE COMES FLUFFY

Fluffy presents his first collection at the ACTIVATED Store: three bold hoodie and T-shirt designs, available in limited quantities while stocks last. Once they’re gone, more bold and funny Fluffy & Friends collections will keep coming.

EXPLORE THE COLLECTION (opens in a new tab)
The original ACTIVATED underground portal room: a luminous green gateway filled with stars.
BONUS DISCOVERY / BELOW THE SUBLEVEL

A WALL. AN ARCHWAY. SOMETHING BEYOND.

FLUFFY FOUND
A WAY THROUGH.

Just days ago, deep beneath the ACTIVATED Sublevel, Fluffy found an archway in a wall. It opened a portal to endless worlds — for him and the entire Network.